Erica Jefferson
Research & Development
Erica oversees Research and Development. Erica research market trends to meet current customer needs and expectations in a beauty product. She gathers knowledge to create new products and brings Genesis’ ideas to life. Sometimes it is necessary to tweak existing products while creating new ones to meet the needs of the business and the customers.
As a serial entrepreneur, Erica is well versed in the work and dedication required to cultivate a successful business.
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